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Links of London
A British jewellery house celebrated for its playful charm bracelets and contemporary sterling silver designs rooted in London craftsmanship.
About Links of London
Links of London was founded in 1990 by John Ayton and Annoushka Ducas, who began by designing a set of fish-shaped cufflinks for a London restaurateur. A single order from Harvey Nichols grew into a full jewellery collection, and the brand quickly became known for its modern take on classic British design.
Over the following decades, Links of London became a beloved name in accessible luxury jewellery, with signature pieces like the Sweetie bracelet and its charm collections worn by style-conscious women across the globe — pieces that remain highly collectible today.
