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Cartier
A Parisian jeweler and watchmaker founded in 1847, famed for the Love bracelet, the Santos watch, and its storied jeweler-of-kings heritage.
About Cartier
Louis-François Cartier took over his master's Paris jewellery workshop in 1847, laying the foundation for a house that would go on to serve European royalty so consistently that King Edward VII coined its enduring epithet in 1904: "the jeweller of kings, the king of jewellers."
A watch made for a man who couldn't let go
Pioneer aviator Alberto Santos-Dumont told his friend Louis Cartier he couldn't check a pocket watch mid-flight without taking a hand off the controls. Cartier's answer, in 1904, strapped a watch to the wrist instead — one of the earliest wristwatches made for men, at a time when they were considered a woman's accessory.
The house's longest-running signature
First used in a 1914 wristwatch and later brought fully to life by Jeanne Toussaint — Cartier's director of fine jewellery, nicknamed "the Panther" — the motif has appeared on watches, jewellery, and even the walls of Cartier boutiques ever since, making it one of the longest-running emblems in fine jewellery.
Now part of the Richemont group, Cartier still designs around the same instincts that built its reputation with European royalty — precise craftsmanship, and a small number of ideas, like the Love bracelet and the panther, refined rather than replaced for over a century.
